Distribution
Strict Temperature Control at Every Stage
To deliver high quality products that consumers can enjoy deliciously
Fresh produce includes diverse items, requiring specific storage temperatures to maintain optimal freshness during distribution. While handling all items at the same temperature range might reduce costs, it could lead to deterioration of freshness if some items become too cold or too warm. At Watari, we handle various fresh produce items properly so that they keep their freshness through the distribution. And we maintain a rigorous cold chain at all stages —from transportation to storage, processing, packaging, and dispatching to customers.
Moreover, shortening distribution time is also crucial for preserving freshness especially in the long-distance transportation. Watari always prioritizes freshness over cost by choosing land transportation or air transportation rather than sea transportation commonly used by other companies.
Assessing Quality with the Expert Eye of Professionals
Vegetables are checked for freshness, while fruit is evaluated for flavor
Fresh produce is a living thing. It is destined to decay once its lifespan comes to an end. It is greatly affected by weather conditions, and the flavor of the same type of produce can differ significantly based on the production area and cultivation methods, making it particularly challenging to manage.
Keen assessment skills are essential to identifying and distributing high-quality products. At Watari, we conduct rigorous checks at every stage of the process, maintaining a comprehensive system to ensure freshness and quality.
For fruit, in some cases, we implement processes such as force-ripening, which requires time to bring out the best flavor. Recognizing these factors is also a skill that defines a true professional.
Supplying fresh produce to major mass retailers nationwide
Contributing to customers nationwide by supplying high-quality fresh produce
Watari operates as a vendor, supplying fresh produce to major retailers that have established strong regional bases across Japan, from Hokkaido to Okinawa. Guided by our policy of delivering delicious products that are enjoyable to the last bite, we have earned high praise from our business partners.
For example, in Okinawa, much of fresh produce is transported by sea from other prefectures. However, during the summer, typhoons are not uncommon in disrupting shipping schedules. In such emergencies, Watari swiftly switches from sea transport to air transport, ensuring no shortages. This system ensures that fresh produce continues to stock the store shelves of our partner mass retailer as usual, greatly satisfying local consumers.
