Initiatives at Watari
Meeting consumer needs with back calculation approach
There is a time lag between consumer purchases and consumption of fresh produce. Therefore, there are instances where fruit and vegetables cannot be consumed fully or enjoyed to the last bite, as they get spoiled or unfresh while in the refrigerator at home.
Not just a coodinator. Watari will work as an innovator in fresh produce business.
Watari is a specialized trading company of fresh produce with a corporate policy of delivering fresh products that consumers can enjoy to the last bite. Being positioned close to both growers and retailers, we strive not only to serve as a coordinator connecting the two but also to create new value in fresh produce as an innovator and to take leadership in the industry.
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Corporate Information
What defines the true value of fresh produce? We pursue this question and share our findings widely with our customers. We are a specialized trading company that provides comprehensive solutions for fresh produce distributions.